This commercial depicts guys as being very manly. The American culture dictates that men must be very masculine. This commercial demonstrates that. It shows that men can take anything thrown at them, with the exception of diet soda. That changes with Pepsi Max, the manly diet soda.
Our culture dictates that men should be very masculine, while women should be very feminine. There is no in between. Men need to be able to deal with anything thrown at them and if it hurts, they need to just “rub some dirt in it.” On the other spectrum, women are supposed to be dainty and girly. These stereotypes play a very large role in the media. In fact, many of these stereotypes originated in the media and people feel that they need to live up to them because that is the norm.
Gamble, T. K., & Gamble, M. W (2003). The gender communication connection. Boston: Houghton Mifflin Company.
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